Reference no: EM132720007

1) Wal-Mart's use of RFID revealed that stores that incorporated RFID reduced out-of stocks at store level by 16% over non- RFID locations. Regardless of these findings, some large retailers were still not ready to adopt RFID due to the issues that occurred during Wal-Mart's adoption initiative. RFID continued to be used by Wal-Mart and many other retailers, though in 2005 the technology didn't have the retail boom expected. Instead, RFID found other niches in timing races, tracking hospital equipment, and inventory control. Despite critics, by 2010 RFID technology had evolved enough that Wal-Mart was tracking shipments to stores as well as goods within stores company-wide. The same year, Wal-Mart announced that they would also use RFID tags to track certain sales floor items, starting with men's jeans and underwear. Taking note of the success of this application, Bloomingdales, Macy's, and several other major retailers began using RFID to track clothing.

A: Describe how RFID can help retail chain stores and courier services to track products in Canada?

B: Explain how RFID can increase inventory visibility.

2) A customer profile is a detailed description of your target audience. Customer profiling is a way to create portrait of your customers to help you make design decisions concerning your service. Your customers are broken down into groups of customers sharing similar goals and characteristics and each group is given a representative with a photo, a name, and a description. Customer profile as guard rails for product managers while they develop a new product, marketers as they craft positioning strategies and salespeople when they're searching for potential customers.

A: Describe how can you use Profiling and NORA (Non obvious relationship awareness) for any Canadian
Ecommerce platforms?

B: How a bank can use Big Data to profile their customers so that only good customers can get a loan?