Explain how might the bank tie in the concept of utility

Reference no: EM1331487

Concept of utility maximization

Your bank is developing a marketing campaign to appeal to new customers. In a meeting, your manager asked the following question: "Do individuals have any other economic responsibility rather than to maximize their own utility?" How would you respond to this question? How might the bank tie in the concept of utility maximization into the campaign?

Reference no: EM1331487

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