Explain how michael porters five forces framework can help

Assignment Help Management Information Sys

Reference no: EM133582539 , Length: word count:1000

Task details

Case Study

Mr John Smith owns a real estate business. John completed his real estate management. course degree from a university in New Zealand. He returned home to Australia and worked for two international companies focusing on property management and real estate management. After ten years of working experience, John decided to venture and open his own real estate business in Sydney. Mainly, his clients are first-time and young home buyers. The purchase of a property from his clients is a one-time event and many of his clients never contact John again unless there is an issue related to the terms and conditions stated in the property contract. John wants to sell more properties. He feels it is necessary to contact his existing home buyers and introduce to them new properties from other states which are experiencing property booming and his clients can consider purchasing a property for an investment purpose. Mr. Smith has never heard of Michael Porter or any of his theories. He is interested to know and wants to expand his property business. He does not know what software is needed for his business to build good customer relationships and monitor his property sale performance for example which type of property matches so his buyer's interest.

Mr. Smith approached you for your advice on how he can increase his property sales and build a sustainable IT system in his company. You need to write a report based on the following structure:

Cover page
Executive Summary
Table of Contents
Introduction

Discussion: A section on Michael Porter's Framework

Question 1. Explain how Michael Porters five forces framework can help Mr. John Smith.

Question 2. Explain to Mr. Smith what competitive strategy would seem appropriate in his business.

Question 3. How would knowledge of his competitive strategy help his sales and marketing efforts?
Discussion: A section on two types of information systems

Question 4. List and discuss two types of information systems that Mr. Smith needs to support his sales and marketing efforts and to build his clients and suppliers relationship. One of the information systems must be a decision support system that can assist him and his investors to make good business decisions.

Harvard Referencing

Reference no: EM133582539

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