Explain how marketing strategies protect organization

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Reference no: EM132169561

Scenario:

The Joyalukkas Group has rapidly expanded its foothold all over the globe since its inception in 1987. The Group has grown tremendously, with over 10 million customers, employing a highly committed and satisfied team of over 8,000 people in 11 countries. The phenomenal success of Joyalukkas has been driven by an unstinting commitment to quality, a fact that has been widely recognized.

Joyalukkas jewellery was the first jewellery retailer to be awarded both the prestigious ISO 9001:2008 and 14001:2004 certifications. This was only a beginning for the series of achievements that followed.

Joyalukkas has been hailed as the world’s favourite jeweller, not without reason. They are also the jewellery chain to be conferred with the honour of the Retailer of the Year in the Middle East. In addition, Joyalukkas has the distinction of being awarded the Dubai Quality Awards Certification by HH Sheikh Mohammed Bin Rashid Al Maktoum, and Prime Minister of UAE and Ruler of Dubai. Significantly, the jewellery retail chain is the only jeweller to have been awarded the Super brand status in the UAE for six consecutive years, from 2010. Joyalukkas to protect their business discuss this questions.

Required

1. Define market and discuss the differences between marketing and sales.

2. Explain how marketing planning process manage competitors.

3. Explain how marketing strategies protect organization.

4. Discuss the basic philosophy underlying modern marketing practices.

Reference no: EM132169561

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