Explain how marketing process operates

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Reference no: EM133202309

MKT 304 Marketing Management Assignment - Marketing Management Pan Paper, California State University - Northridge

Objectives -

1: Explain how marketing process operates and what necessary tasks for successful marketing management are.

2: Explain the basic concepts of product, service and brand.

Description of the Tool - Prepare a brief slide presentation explaining your marketing plan and upload in Moodle.

Please select and observe any small business in your area. Based on your observation, prepare a report that will address the following:

1. Identify the business name, location, and hours and days of operation

2. Does the business in the strategic location?

3. Describe its products and/or services.

4. Identify its customer.

5. Why do you think that customers buy their product and/or service from this company?

6. Identify two competitors and describe how this business differentiates itself from them

7. Does the business have a competitive advantage?

8. In your opinion, what dangers does this business face in the near-term? Explain your reasoning

9. If this were your business, what would you do differently? Explain your response.

10. Compile all your work on a structured report (at least 1000 word in length)

Purpose - The purpose of this assignment to make student's familiar with market, major trends and forces affecting business.

Reference no: EM133202309

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