Explain how marketing creates utility

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Reference no: EM133360632

Chapter 1 - Assessment

1. Define "utility" and explain how marketing creates utility.

2. What is the major distinction between the production era and the sales era?

3. What is the marketing concept?

4. Describe the relationship era of marketing.

5. What is a strategic alliance?

6. Which two marketing functions represent exchange functions?

7. Which two functions represent physical distribution functions?

8. Which four functions are facilitating functions?

9. What is social responsibility?

10. What are sustainable products?

Reference no: EM133360632

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