Explain how marketers identify different market segments

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Question 1. Explain How marketers identify different market (customer) segments. How does this process work and why is it important?

Question 2. Describe the elements of the marketing mix. What is each role? What is the collective role of all of them?

Question 3. Identify and describe demographic and pychographic variables.

Question 4. Explain the steps in the consumer buying process. Why is this important?

Question 5. Identify the ways small businesses can benefit from an understanding of the marketing mix.

Reference no: EM133312956

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