Reference no: EM131776610

Management accounting information for resource management You have just been appointed as the management accountant for Wild Surf, a surfing equipment company. This company employs a team of 12 designers who design surfboards,skis, T-shirts and board shorts. These products are manufactured by independent companies. Wild Surf then sells the products to the public through six sales outlets located at popular surfing beaches, and to major department and sporting equipment stores.Required:1 Identify the specific types of management accounting information that may be needed by the following employees, on a monthly basis, to help them control operations:1 (a) the manager of each retail outlet 1 (b) the manager of the design team 1 (c) the marketing manager responsible for planning advertising campaigns and identifying customer needs 1 (d) the manager who manages and renegotiates contracts with the outside manufacturers 2 The managing director of Wild Surf is interested in developing more sophisticated planning systems, but has some doubts over the value of undertaking strategic planning.Prepare a report outlining the importance of planning systems. In your report, consider the interrelationships between the objectives of the company, its strategies and short term planning systems. Explain how management accounting information may assist in improving the planning function of the company