Explain how is starbucks now segmenting and targeting

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Q. 1.using the full spectrum of segmentation variables, describe explain how Starbucks initially segmented and targeted the coffee market. -

2. Illustrate what changed first-the Starbucks customer or the Starbucks Experience? Explain.

3. Based on the segmentation variables, explain how is Starbucks now segmenting and targeting the coffee market‘?

4. Will Starbucks ever return to the revenue and profit growth which it once enjoyed? Explain why or explain why not?

Reference no: EM1387206

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