Explain how is building a brand in a business-to-business

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1. How is building a brand in a business-to-business context different from doing so in the consumer market?

2. Is Cisco's plan to reach out to consumers a viable one? Why or why not?

Case study on Cisco. Support your answers with a minimum of one additional source per question that is no more than five years old. Your answer to each question should be approximately 400 words using APA format.

Reference no: EM1356288

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