Explain how ikea resolved issue

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IKEA wanted to be known as a low-price provider of durable furniture, while the Chinese consumers looked at IKEA as an aspirational brand. Explain how IKEA resolved this issue. 25 mark question (need to have at least seven to eight ways of how IKEA managed to reconcile its low price strategy with the perception of IKEA in China as a high-end brand.)

*Need to have eight points* Please give proper explanation for each of the eight points the explanation need to be a lot ! Thank you.

Reference no: EM132720209

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