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Please read case A continuing story or a new little Mini adventure? Answer the following questions. Approximate length, ½ page per question. Use APA format for your paper.
1.How has BMW achieved continuity of brand message without alienating existing customers and encouraging new Mini purchasers?
2.What elements of the marketing communications mix have been used to build and/or maintain the Mini brand narrative?
3.List the ‘explicit' and ‘implicit' elements of communication illustrated by the ‘It's a Mini Adventure' campaign
Discuss the four tasks involved in planning business messages. In your answer, include a discussion on the three-step writing process, and explain how you would know that messages you receive were created using the three-step writing process.
Discuss the skills necessary to converse to technical personnel while further exploring the skills necessary to communicate effectively with those lacking a technical understanding.
You are the CEO of an organization with the vision to become a world leader in the development of educational toys.
Based on the results of a personality spectrum, what are 3 specific strategies you can implement to maximize your learning efficiency?
Is the classical free-market view of economics an adequate guide for protecting the environment? Or, do we need a new more socialist or nature-centered approach?
Assume Baxter Manufacturing has 50,000 machine hours available and what would be the optimal production of each product to maximize Baxter's profits
Prepare a two page paper in APA style that describes, explains, addresses, and answers the following questions or statements. What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why?
Explain how having an in-group and an out-group affected the groups and the organization
You have been tasked with creating an organizational structure for a new company that manufactures office equipment such as copiers, fax machines, and printers. The company plans to market the products domestically and internationally.
What signs might be present that a manager may be able to see whether there is a problem with the design of an organization and is changing the existing organization a different task from designing a brand new structure?
What kind of product or service does the business produce? Is it identical to others in the industry or is it differentiated to some degree or perhaps unique
Explain about Recognition policy - Determnine the employee performance policy used by the original owner of the company.
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