Explain how effective social media goals are developed

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Reference no: EM133675479

Prompt

Imagine you are the lead social media strategist at a large organization, and you're responsible for the development and maintenance of quality social media strategy and junior social-media specialist mentoring.

First, read Jamie's initial email in the Jamie's Email PDF document. Then, compose a thorough, professional email response to help Jamie understand the purpose, process, and components of effective SMART goal creation, and support your response with appropriate evidence.

Purpose: Explain the purpose of effective goal setting in social media strategy development and the repercussions for not having an effective goal to guide social media strategy.

Process: Explain how effective social media goals are developed and identify resources that can be used to guide goal development for the following:

Target audience data
Key performance indicators (KPIs)
Timelines
Financial goals and restraints

Components: Explain key criteria for the development of an effective SMART goal and provide clarifying examples for each component

Hello, I am working with the Marketing and Communications Team to develop three SMART goals for our new client's social media strategy. I've never had to write goals before, but have worked in other similar positions that used social media strategies. I guess I just don't understand why we need to create SMART goals. Can't we just create a strategy that seems to fit our needs? If we really do need to create goals, can you please explain why we need to use them, how I go about creating them, and what SMART goals should include? Any resources you have to help me would be appreciated.

Reference no: EM133675479

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