Reference no: EM132210644

1) Identify at least one factor from each of the six PESTEL factors affecting Apple, and explain how each factor affects or is likely to affect Apple. For example, if you think that “lifestyle changes” of people is one of the Sociocultural factors likely to affect Apple, please explain how in detail. 2) Create a list of all other players (companies) in Apple’s strategic group, and explain why you chose to consider them a part of this strategic group. For example, you may consider Samsung to be a part of Apple’s strategic group because they both compete directly, in the same markets, and target the same type of customer segments. Support your claims using examples and evidences. 3) Explain how each of the six factors identified by you in step 1) affects or is likely to affect each of the companies in your list from step 2), and whether that is beneficial or detrimental for Apple. For example, is “lifestyle changes” a relevant Sociocultural factor for Samsung? How? Is that good news or bad news for Apple? Taken together, these three answers will provide evidence of your level of critical thinking in the areas of external analysis. There is a minimum limit of 500-words to your response. However, you don’t need to post a reply to your classmates’ posts. Your responses are due by September 16 at 11:59 PM. Your responses will be graded based on the following criteria: Logic and reasoning in arguments Supplementary evidence and supporting examples Detailed and clear explanation Insightfulness Creativity/novelty in the information provided Please make sure to support your answers with examples, evidence, and detailed, well-articulated explanation. Answers that do the "bare minimum" (e.g., one or two sentences total) or "state the obvious" (e.g. "a business must be aware of global changes because they are important for success") will not earn any points.