Explain how e-marketing can create channel conflicts

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Question: Explain how e-marketing can create channel conflicts and copyright disputes. The Internet can generate conflict among manufacturers, wholesalers, and retailers-so-called channel conflicts. For instance, a channel conflict could be created when a manufacturer sells its products online and competes with its retail partners. Copyright disputes usually arise when a site hosts content to which someone else holds the rights.

Reference no: EM131458508

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