Explain how does zara add value for the customer

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Reference no: EM13114417

Case Study= “Zara: The Technology Giant of the Fashion World”

1. Which type of vertical marketing system does Zara employ? List all benefits that Zara receives by having adopted this system.

2. Does Zara experience disadvantages from its “fast-fashion” distribution system? Are these disadvantages offset by the advantages?

3. How does Zara add value for the customer through major logistics functions?

Reference no: EM13114417

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