Explain how does eharmony define its market segment

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Q. Case Study #3 is titled eHarmony and is located in Longenecker pages 636 to 637. Once you have read the case study, viewed the video and reflected on our course concepts and theories, please answer the following questions in your case study analysis:

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Explain the decision making process the founders went through to grow their business

Explain eHarmony in terms of its bundle of satisfaction.

Explain how does eHarmony define its market segment? Illustrate what strategy or strategies does eHarmony use to target one particular segment?

Reference no: EM13105176

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