Explain how does acxiom decide which data to collect

Assignment Help Business Management

Reference no: EM13105553

Q. Case study for Acxiom Corporation: Data Demand Respect.

1. Acxiom is in a unique type of business. Explain how would you explain the business of Acxiom? Is it a service- or a product-oriented business?

2. From the case, it is easy to see that Acxiom has focused on a wide variety of data from different sources. Explain how does Acxiom decide which data to collect and for whom?

3. Acxiom’s business raises many issues related to privacy. Are the data collected by Acxiom really private?

Reference no: EM13105553

Questions Cloud

Confidence interval for population mean of random sample : A random sample of 121 automobiles traveling on an interstate showed an average speed of 65 mph. From past information, it is known that the standard deviation of the population is 22 mph.

Explain alternative usages an optical scan retrieve system : An enterprising scholar has set up an internship clearinghouse for business students. Every student who uses the service fills out a form as well as lists up to 10 companies that he or she would like to have contacted.

Probability and customers demand a smoke free area : A new restaurant with 123 seats is being planned. Studies show that 57% of the customers demand a smoke free area. How many seats sould be in the non-smoking area in order to be very sure (mean+3StandardDeviation) of having enough seating there?

Understanding the international industrial relations : Why it is important to understand the international industrial relations? How do trade unions have an impact on MNEs?

Explain how does acxiom decide which data to collect : From the case, it is easy to see that Acxiom has focused on a wide variety of data from different sources. Explain how does Acxiom decide which data to collect and for whom?

Confidence interval-sample size determination : Families USA, a monthly magazine that discusses issues related to health and health costs, surveyed 20 of its subscribers. It found that the annual health insurance premiums for a family with coverage through an employer averaged $10,979.

Illustrate what method survey test or performe : The evaluation criteria must be specific, measurable, time-bound and comprise a plan regarding illustrate what method—survey, test or performance evaluation—will gather data.

Continuous random variable-uniform distribution : Using convolution, determine the pdf of a continuous random variable Z where Z = X + Y. Here, X has a uniform distribution on [0, 3] and Y is a constant of value 2. Assume that X and Y are independent.

Find the expected value of perfect information : An art dealer has a client who will buy the masterpiece Rain Delay for $50,000. The dealer can buy the painting now for $40,000 (making a prot of $10,000).

User Account

All Pages