Explain how do these factors influence consumer behavior

Assignment Help Marketing Management

Reference no: EM133502180

Assignment:

Principles of marketing. (2015). University of Minnesota Libraries Publishing.

Stokes, R. (2020, April 20). eMarketing - the essential guide to marketing in a digital world.

Using the

i. In-text citations answer the questions.

ii. You must use scholarly references

iii. Cite at least three references.

iv. must be well structured (introduction, body, and conclusion)

(Q A)

(ai.) Explain in detail what roles do personal or demographic factors play in consumer/customer decision to purchase product or service?

(aii.) Explain how do these factors influence consumer behavior.

(QB.)

Using a product (goods or services) and the information from the readings in the link above,

(bi.) Design a model of buyer behavior for the product.

(bii.) Design a model for an organizational buyer vs. an individual consumer.

Reference no: EM133502180

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