Explain how do the total customer benefit and total customer

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Reference no: EM13107313

Q. Can you please provide short answers the following questions:

1. Express customer perceived value, total customer benefit and total customer cost. Explain how do the total customer benefit and the total customer cost affect the consumer’s perception? Explain

2. Illustrate what are some of the ways that a business can attract and retain customers?

3. Illustrate what are the five stages in the buying decision process? Briefly Express each

Reference no: EM13107313

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