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Assignment - Using the Disney Video answer the questions.
Q1. Based on the information provided in the case materials, summarize/describe the major issues or challenges facing the global marketing team and Disney's management when planning and launching the new theme park in Hong Kong.
Q2. Based on the case materials, explain how Disney maintains a consistent global brand.
3. Describe the role of 'Disney Imagineering' and the three strategic priorities followed when Disney enters new markets.
References -
1. Shanghai Disney Resort Fact Sheet 2016.
2. CASE - The Not-So-Wonderful World of Euro Disney -Things Are Better Now at Disney land Resort Paris.
Attachment:- Disney Video.rar
Verified Expert
Disney has continuously been making several efforts to prove its worth. If has gone ahead if tough times by innovative means like development of resorts and theme parks. If has even maintained itself globally. It has been earning very good revenues by strategically planning ways.
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