Reference no: EM133723643
Problem
Choose a company, (NOT use Apple Inc., Amazon, Blue Nile, Coles, Costco, eBay, Gateway, General Motors (GM), Hewlett-Packard (HP), IKEA, Procter & Gamble (P&G), Seven-Eleven, Starbucks, Unilever, Woolworths, Zara.) Identify and analyse the core product/service offering in the supply chain of a practical company. Apply functional factors (e.g., SC relationships, customer value, global dimensions of supply chains, selling formats, forecast indicators, etc.) how such functional factors can assist a practical company/supply chain manager in achieving strategic fit in its business (related to your identified core product service offering). Writing Instructions:
I. Background & Motivation A concise description of the background of the company selected and company's: (i) core product/service, (ii) customers, (iii) suppliers, (iv) functional factors in your selected case (SC relationships/selling formats/forecast indicators). You may also illustrate the company's existing supply chain (a diagram) based on the selected core product /service. Highlight a few reasons as to what makes this company or industry unique and interesting to study. Explain how data was collected if necessary.
II. Based on your critical analysis and thinking, explain how your selected company creates customer value for their core product or service by using the concept of customer value dimensions and its preferred selling formats)
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