Reference no: EM132211225
Imagine that you are a consultant with expertise in advising entrepreneurial firms who are considering expanding into new, international markets. Over the course of the next few weeks, you will advise a firm contemplating overseas growth on some critical issues, including strategic considerations, a market entry mode, human resource challenges, and any ethical concerns related to the overseas expansion.
First, select a firm whose product or service is currently marketed and sold in your home country. Ideally, it should have been on the market for about 2-3 years, but has not yet sold its products in overseas markets. To make the project easier, it is suggested that, if possible, you choose a product or service that you have specific knowledge about (e.g., as a consumer). Alternatively, you can propose your own new venture, if you prefer not to select an existing firm.
(a) Describe the product or service you have chosen; the firm or manufacturer (or your proposed new venture); and its major competitors.
(b) Explain how culture and the institutional context can affect the product, the firm, and its major competitors.
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