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Case - Shampoo buying: A bad Hair Day?
When was the last time you purchased shampoo or other hair care products? How long did it take you to choose? How did you decide?
Questions
1- Explain how Cream Silk promotional video is linked to the functions of consumer attitude.
2- Describe Cream Silk's promotion within the context of the multi-attribute model?
3- Will the people who left with the positive attitude purchase the product? What other factors might influence their behavior in addition to this promotion?
4- Many companies rely on celebrity endorsers as communication sources to persuade. In your opinion, who could be the most effective celebrity endorser, in case Unilever decide to promote Cream Silk in the GCC, and why?
Attachment:- Shampoo buying - A bad Hair Day.rar
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