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Room Revenue Forecast for Year 2 Quarter 2 (April, May and June)
There are two documents to be submitted for this group assignment:
1. Create a word document to provide a narrative (a minimum of one pages, single-spaced) for the rationale behind the forecasted numbers:
Part I: Competitive Intelligence: Explain how competitive sales data influences your forecasts
Part II: Market trend and anomalies: Explain what kind of market trend you expect in Year 2 Quarter 2 and any anomalies that expect to affect your forecasts.
Year
2
Month
June
May
April
20% more business - GOAL
Forecast
STLY
Weekday Transient
653
544
763
636
701
584
Weekend Transient
530
442
580
483
499
416
Weekday Contract
0
Weekend Contract
Conference (weekday)
Conference (weekend)
Groups (weekday)
221
184
188
157
235
196
Groups (weekend)
264
220
215
179
280
233
Events (weekday)
Events (weekend)
Total Rooms Sold
1668
1390
1746
1455
1715
1429
Room Occupancy (%)
44.48%
39.7%
46.56%
33.3%
45.73%
40.8%
ADR ($)
$102.24
$85.20
$108.36
$90.30
$95.18
$79.32
Weekday
$128.86
$107.38
$131.38
$109.48
$125.60
$104.67
Weekend
$139.20
$116.00
$136.21
$113.51
$126.24
$105.20
Contracts
$0.00
Conferences
Groups
$25.94
$21.62
$24.76
$20.63
$23.66
$19.72
REVPAR ($)
$40.61
$33.84
$36.04
$30.03
$38.87
$32.39
Total Room Revenue ($)
$142,108.80
$118,424.00
$157,663.20
$131,386.00
$136,023.60
$113,353.00
$70,100.40
$58,417.00
$83,556.00
$69,630.00
$73,353.60
$61,128.00
$61,528.80
$51,274.00
$65,788.80
$54,824.00
$52,518.00
$43,765.00
Contract
$10,479.60
$8,733.00
$8,318.40
$6,932.00
$10,152.00
$8,460.00
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