Explain how can reposition themselves to increase sales

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Reference no: EM133200169 , Length: Wrod Count: 250 words.

Problem: Consumer and Business Market Journal Paper

To increase revenue, many businesses, such as gift baskets, insurance, tax preparation, food, and entertainment businesses, have targeted consumer and business markets. However, the decision-making process is a bit different for each market.

Task

I. First, briefly describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C) groups.

II. Next, choose a business that predominantly targets the consumer market. Explain how they can reposition themselves to increase their sales to the business market using the business decision-making process.

Reference no: EM133200169

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