Explain how can content of consumer blogs affect companies

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Q. " Blog (Web log) is a personal, contemporary also sometimes interactive publishing of information on Internet. Blogging has become an extremely popular activity on Internet today. Blogs exist for every interest, every product also every company. Many major companies have actively incorporated blogging into their marketing communications strategies.

1. Explain how can content of consumer blogs affect companies?

2. Explain how might blogging by employees adversely affect a company? An employee?

Reference no: EM1380515

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