Reference no: EM1391907
Access articles about history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been developer and pioneer of photographic films for over 130 years. Though it invented digital camera, company was unprepared for rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, Japanese competitor, on the other hand, has been successful in U.S. and global markets.
Write down the six to eight page paper in which you:
Explain the history and core business of each company.
Distinguish the approach to management which each company has pursued to embrace innovation.
Find out what other management differences have influenced relative success of Kodak and Fujifilm. Give specific examples to support your response.
Estimate each company's approach to ethics and social responsibility and influence those approaches have had on each company's profitability.
Explain the extent to which management of both companies adapted to changing market conditions.
Suggest three ways any company must build in flexibility to back up its decision-making process to adapt to changing market conditions.
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