Reference no: EM132899594

1. Consider Chapters 6 and 7 of your Event text discuss sponsorship. The approach we generally take in the industry is one of partnership, considering how our event can be the right fit to help our sponsor partners achieve THEIR organizational goals. Yes, we want sponsors in-part because we want the dollars they pay to sponsor an event... but WE CAN NEVER approach it so transactionally. It is a relationship... a partnership. Having said that, identify the types of benefits that a potential business partner would realize by sponsoring your event. List 3-5 and discuss them.

2. Next, generate a list of 5-10 potential business sponsors that you feel would be a right fit for your event based on your answers to #1 above.

3. Pick one of these partners potential sponsors that you would target to be your title sponsor. Name this partner.

4. Design a title sponsorship package for them. What are the deliverable your event would provide this potential sponsor(organizational name in the event title and on all literature and mentions of the event, pa announcements, tickets, participation, hospitality, radio/tv spots, logos on all signage/web/promotional ads, etc.). There are many types of deliverables, and we create combinations of these into packages we believe are attractive to potential partners. We then assign a value to them (i.e., cost to the partner, revenue to the event organizer). We often will give them a label - for example, we might create three packages with lesser to greater degrees of involvement that we call our bronze, silver, and gold packages respectively. We also have presenting and title sponsorships, that include mentions of the business every time the event is mentioned. These latter two typically include the greatest degrees of deliverables and carry the largest value (cost). List below all deliverables.

5. Now list the value (cost) of this sponsorship.