Reference no: EM132867710

What are Levendary's business-level and corporate-level strategies?

Explain their generic competitive strategy and its key resources & capabilities that give them a competitive advantage in the U.S.
Explain their corporate-level strategy-related or unrelated diversification.
What are the key linkages between their locations?
Are there scale and scope economies in their primary value chain activities?
What corporate-level core competencies does Levendary have in terms of value chain support activities?
According to Chapter 7, there are benefits and risks of expanding internationally. Examine these in light of Levendary's entry into China. Why should the company expand internationally?

They gain access to a larger market, but can they gain economies of scale and scope
What are the specific resources and capabilities that might allow them to generate scale and/or scope advantages from entering China?
Do they gain access to low-cost input factors?
Can they develop new competencies like location economies with specific value chain activities?
What about the disadvantages? Evaluate the costs of going global: Liability of foreignness, loss of reputation, loss in intellectual property, overtaxing resources.