Explain gaining distribution as well as informing consumers

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A brand of iced tea, called Gold Peak has high marketing costs as well as high production costs. Promotions for the product are meant at gaining distribution as well as informing consumers that this premium product tastes like it's home-brewed. In which phase of the product life cycle is Gold Peak iced tea?
A) Introductory
B) Growth
C) Maturity
D) Decline
E) Saturation

Reference no: EM13109579

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