Explain french business culture etiquettes

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Reference no: EM132217733

Stan Gore, an engineer for a Chicago-based international construction company, was working with a French firm on a two-year building project in Bordeaux France. After several months on the job, Stan was invited to attend a wine tasting party reception the French firm was hosting for the local subcontractors in Bordeaux France. Upon entering the formal wine party, a female manager of the French firm approached Stan to welcome him by kissed him in the cheek, Stan quickly retreated but the female manager moved forward approaching other cheek, which she kissed as well. At that point, Stan was a little bit unaware of what was going on and backed away a little more to try to talk normally but the female manager kept moving forward to kiss Stan again in the other cheek for the third time. After the last kiss on the cheek, Stan proceeded to tell her in English that he is married and this behavior is not acceptable to him. After Stan comes home to Chicago, the French firm requested to remove Stan from the project. Stan was confuse what went wrong.

1. How would you explain this situation to Stan?

2. Please explain French business culture etiquettes.

Reference no: EM132217733

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