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Topic - Set up a Cafe, and come out with ideas on how are we gonna attract people and create awareness to increase the sales.
Idea is: #1:
Business Model Concept:
Customisation - allowing customers to personalise their meals and drink (think McD Create Your Own)
'Happy Meal' sets for children
Target Market: Young Adults from 18-35, who like to chill out
The main report should cover the following contents but not limited to and not in any particular order
- A brief introduction of the company and its range of products and service (if applicable)- Create a vision and mission statement for the cafe and explain how the vision and mission has influenced the way of business operations, values and its marketing strategies - Explain the firm's long term and short term marketing strategies and it objectives and any strategic issues- Explain how value for its customers.- Conduct an industry analysis and identify key players in the industry, then market share and marketing objectives and strategies. - Evaluate the attractiveness of the industry - Porter 5 FOP.- Identify the current and future market trend- Conduct and PESTEL analysis and clearly explain how the PESTLE can affect the firm - MACRO Analysis (Minimum 5 points each)- Conduct a MICRO Analysis- Conduct detailed competitor analysis 2 competitors. All important aspect of the marketing mix strategies and STDP
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In the said assignment a new cafe is set up named cafe rapid. For cafe rapid , introduction, vision, mission, values are provided. after its swot analysis and pestle analysis is done. Marketing strategies is also developed for the cafe. In the end potential competitors of cafe rapid are identified with suggesting some recommendations.
my role is 100 words on value customer, 400 words on PESTEL (Macro), another 400 words on Micro can be found in the excel sheet. thanks a lot please keep the similarity below 10% please do reference thanks. please do according to the topic as close as possible. Café Name Rapid (subject to change if the team has better suggestions) Products Easy to consume food (wraps, sandwiches, chips, salads, cakes) and hot and cold drinks (juices, soft drinks) from self-serve machines Eg: http://braimex.com/ (food) USPs - Fast and convenient - 24/7 (May need to remove this cos labour is required to top-up the food for the stations) Accepts cashless payments (NFC, QRCode, EZ-Link) on top of cash payments - Digital boards to display QR codes for advance ordering while queuing (+ Free Wi-Fi) SWOT - Freshness quality could be a weakness (to think about it) To check IP concerns regarding the self-serve machines
1 x competitor analysis Gerard 400 2 x competitor analysis (Yakun) Q 400 PESTEL (MACRO) Jacky 400 18- MICRO Jacky 300 750 SWOT Aqidah 300 18 Segmentation, targeting and position strategies Aqidah 250 Marketing objectives Viki 150 7Ps Viki 400 Operations plan Aqidah 200 Total word count 4000 0
750 Vision and mission statements Viki 200 18 Short and long term marketing strategies Q 300 18 800 Value to customers Jacky 100 900 Porter's 5 Forces Gerard 500 18
Executive Summary Aqidah To be ready by 1(Thurs) List of references Gerard To be ready by 1(Thurs) Introduction (Café name + Products and services) Q 100 18
Items PIC Est. Word Count Actual Word Count Remarks Merging Jacky - - To be done by latest 3 (Sat) AM Proofreed + Print & Bind + Submit Q - - To be submitted by 3rd EOD (Sat) to check SI. 4th (Sun) to fix and resubmit. 5th (Mon) to print, bind and submit. Table of Content Viki - - To be ready by 1st (Thurs)
Hi, the topic of this group assignment is to set up a Cafe, and come out with ideas on how are we gonna attract people and create awareness to increase the sales. my idea is: #1: JACKY ? Business Model Concept: ? Customisation - allowing customers to personalise their meals and drink (think McD Create Your Own) ? 'Happy Meal' sets for children ? Target Market: Young Adults from 18-35, who like to chill out
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