Explain fair trade, Define and explain fair trade. Make at

Explain fair trade

Assignment Help Marketing Management

Reference no: EM133452916

Assignment:

Principles of marketing by Lamb Charles W, Hair Joe F, McDaniel Carl

Apply concepts discussed: Consumer Decision Making and other chapters as applicable in a clear manner.

Define and explain fair trade. Make at least two references to credible sources.

Explain the main elements of fair trade within coffee industry supply chain.

Find at least one well accepted fair trade certification program and briefly explain the requirements for companies to get certified.

Explain why NOT all companies within the coffee industry pursue fair trade principals and certifications. What are the main drivers for a corporation to make such a decision. Elaborate on (marketing, financial, and operational aspects and impacts.

As a marketing professional, which "demographic" group will be your main target. Which "psychographic" group within that demographic group will be your main focus.

Make a simple and short marketing statement/slogan to put on the packaging to promote your company's focus on fair trade. The goal should be to increase consumer awareness and attract the target consumers.

Reference no: EM133452916

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