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Assignment:
Assume the board of directors of Fair N Care is planning to launch a new fairness cream for men in the Sri Lankan market. They have appointed you to research the new opportunities opened for the new fairness cream in the Sri Lankan market. The executive board has requested a detailed presentation from you, including the following areas related to the Sri Lankan market;
Explain how Fair N Care can influence Sri Lankan customers? Explain the answer using the model of buying behavior (Kotler P., Marketing Management,11th edition)
Propose the design thinking process for converting the paper money to digital currency. How to convert this idea into a viable opportunity?
Describe the stages of the consumer buying process that lead to a purchase decision and examine how an understanding of these stages informs a company's.
Explain why such forecasting devices as moving averages, weighted moving averages, and exponential smoothing are not well suited for data series that have trends?
Determine the critical path identified by a given PERT/CPM analysis. Determine the expected completion time for each of the ten project activities, entering all your answers in Table 1.1 and showing all your work
Using the same four elements of the retail marketing mix, discuss why Sears is no longer meeting customer needs compared to competitors.
Include the following items in your presentation: What about special pricing for some markets or customers?
You overhear them discussing the upcoming layoffs and that your co-worker, Carl is going to be laid off at the end of the quarter which is in two weeks' time.
What are the similarities and differences between advertising and sales promotions for the product? how does a marketing manager encourage growth
The following table gives short-run and long-run total costs for various levels of output for a perfectly competitive firm: Calculate the profit or loss
Explain the type of buying situation faced by the companies that dropped the use of LFTB. Describe the buying decision process they likely went through to find a replacement product.
Explain what are the four p's that would be successful marketing handheld minicomputers to you executives
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
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