Reference no: EM133189120

Case study: Originate and develop concepts

You are newly hired at Target Australia in the marketing department as a marketing specialist. The business is facing a few issues and your task is to select one issue, investigate the reasons and come up with an appropriate solution. It is important to note that the department store, Target Australia is a totally different company from Target USA. Target Australia's business model is very different. Target Australia has gone through various changes, such as:

a)modernising their stores and digital footprints

b)implifying products

c)reducing stock lines

d)implementing more home brands.

They have also closed poor-performing stores or converted them into Kmart stores. From an innovative approach, they have converted some regional Target stores into Kmart Hub stores known as K-Hub, where consumers can still purchase Target products online and collect them in a Kmart store environment.

The issues:

1. Your manager explained that the retail sales have been declining lately.

2. The latest campaign hasn't been as successful as expected and the social media feedback is poor.

 

Question 1:

a. Based on the scenario above, select one issue and identify at least three relevant personnel you would consult with to further explore the issue.

The issue selected	Relevant personnel
	1.
	2.
	3.

b. You are required to consult with stakeholders to identify workplace issues to be addressed within the scope of job role and organisational policy.In the space below develop an email to the relevant stakeholders to consult and seek clarification regarding the issue.

Date:

Subject:

Dear

Question 2: Using the "5 whys" technique further explains the issue and identifies the cause of that issue.

Question 3: Consider and suggest at least 3 possible solutions to business issues.

Question 4: Complete the below table to demonstrate your understanding of your job restrictions and the policies and procedures.You need to read the hypothetical scenarios and answer with yes/no if you are allowed to make the change/decision and explain why, based on the job role restrictions and/or the organisation policies.

Hypothetical scenario	Are you allowed? Yes/no	Why?
You want to change the logo
You want to change the product ingredients/ components
You want to launch a new campaign

Question 5: Using the internet, Target social media and other resources explain how you will research information on possible solutions to the identified issue and provide the outcome of your research.

The issue	Research method/site/URL	Information gathered

Question 6: Identify and explain at least three factors affecting the viability of possible solution