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Question 1 (i) cultural differences
(a) In relation to international marketing, it is important to know that consumer tastes and preferences differ from country to country. Explain using appropriate examples how the following factors affect international marketing strategies.
(ii) different levels of economic development
(iii) different product and technical standards
(Hint: for each factor you could compare how differences in culture, economic development and product and technical standards between country A and Country B requires changes in product features or marketing strategies)
(b) Explain using examples two (2) reasons why many international companies prefer not to use standardized advertising in their marketing campaigns.
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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