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Explain effect of social class on the consumption process

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Reference no: EM132943110

a) What is the effect of social class on the consumption process? In addressing this question initially explain the concept of social class.

b) How can marketing managers use this knowledge of social class to develop/alter the target marketing process and marketing strategies? Use examples and be specific in demonstrating use of knowledge about social class.

Reference no: EM132943110

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