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Explain ebusiness marketing and management

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Explain EBusiness Marketing and Management

1. Reflecting on e-Business Promotion, what is important in motivating an audience to take action? Please be very detailed in your answer as you describe and discuss the need for such motivation in today's e-business environment.

2. Describe how online communities target individuals and what it takes to make a successful online community. Further, explain how you could create an online community to increase potential e-Business sales for a particular company.

3. Discuss why privacy on the Internet is an issue and what e-businesses can do to ensure privacy. Also, please give examples of what can go wrong in the e-Business environment if privacy is not considered important by an e-Business entity.

4. Describe the roles that leadership and organizational culture play in giving an e-business its unique advantages. Specifically, please give examples of how leadership and organizational culture can impact the operation of e-business.

5. Describe the measures that businesses can use to judge e-business success. Develop sample criteria (checklist) that you would use to judge any particular type of e-business of your choice. Finally, please explain why you chose the various criteria for evaluating an e-business. One important criteria would be availability (i.e., 24/7 support).

Reference no: EM1324247

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