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Explain E-commerce and Internet Marketing
1. Explain how Web profiling is supposed to benefit both consumers and businesses.
2. How would you describe the top 10 online retailers as a group? Do they account for a small or a large percent of online business, for example?
3. What are the two major segments of travel? Which one is growing the fastest and why?
4. Explain the difference between a horizontal market and a vertical market.
5. How has the Internet impacted the content that newspapers can offer?
Please provide detailed answers. List references if used.
The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
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