Explain e-commerce and internet marketing

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Reference no: EM1323603

Explain E-Commerce and Internet Marketing

Can you please help me with these questions? Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help.

E-COMMERCE & INTERNET MARKETING

1. How does technology change traditional marketing?

2. As a consumer, how is your life changing as the Semantic Web becomes reality?

3. Define e-marketing strategy and explain how it is used.

4. What are the four levels of commitment to e-business and what are some examples of each?

5. What are the seven steps in an e-marketing plan are why are each important?

6. What responsibility do you think e-marketers should assume for helping to close the digital divide? Do you think consumers and governments should assume some responsibility, as well? Explain your answers.

7. What are the two most important online engagement segmentation levels?

8. How does micromarketing differ from multisegment marketing, niche marketing, and mass marketing?

Reference no: EM1323603

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