Explain e-business and the changes in marketing strategies

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Reference no: EM1331270

Address current marketing operations and the integration of e-business.
Please help with the following so I can complete the assignment:

Can you also include reference.

The company's products [MONITORS] have been sold through retail outlets. E-business has really blossomed and some of your competitors have begun selling their products on the Internet. Senior management wants you to assemble a presentation to evaluate the current marketing operations and how the internet might be adapted to your current marketing operations.

As was discussed in the prior Discussion Board "The Vice President of Marketing has asked you to recommend changes in marketing strategies that will be necessary if the company converts into an e-business."

Your presentation should address current marketing operations and the integration of e-business into the company's marketing plans and current operations. Be innovative in your recommendations and base your recommendations on research.

Reference no: EM1331270

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