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What are the dysfunctional aspects of the "New Economy" promoted by eBusiness? Identify any legal, ethical, regulatory and social issues that might negatively impact people, organizations and/or society.
Discuss organizational ethical processes as well as regulatory and legal rulings that might affect consumer trust when using an eBusiness Web site.
Conduct online research using your favorite search engine to learn more about the Napster lawsuit. Identify the main issues in the case and the principal arguments that could be used by either side.
Explain Do marketers customize marketing strategies for non-profit and e-commerce consumers differently than other consumers
Explain Why is benchmarking an important activity in the analysis of e-Business websites and why is it important to keep abreast of technology trends when running an e-Business
Discuss the eight elements of the services marketing mix of United Overseas Bank
Explain E-Business Plans and include the pros and cons of an e-business plan and how writing an e-business plan differs from writing a traditional business plan
Explain Electronic and Mobile Commerce- Analysis and Tools and skills needed to implement electronic and mobile commerce in businesses
Identify the specific components of a market segmentation strategy and discuss the strategic and economic importance of each component.
Explain E-dating and what are the advantages and disadvantages to e-dating
Explain your experiences or observations with ethical issues in marketing strategy by determining the issues in consumer protection and evaluating the ethical issues in a marketing strategy.
Explain Issues of working remotely due to mobile computing and what are some potential issues of working remotely? How can they be overcome
Explain What problems will this business potentially have with payments and returns and what strategy would you recommend they take in order to address these problems
Explain Interfacing with Supply Chain and explain how a supply chain that interfaces with customers and suppliers on production planning has changed
Modern Marketing Management
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