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Rather than using focus groups to test its branding and messaging, New Belgium used insiders in the bike community and brewery friends who had a personal history and knowledge of the brand. Evaluate this decision, recognizing that the sale of beer in the United States and elsewhere include imports and the fact that the branding occurred in Colorado.
New Belgium seemed to agonize over the use of the word "folly" in its advertising campaign. What do you make of the company's struggle with this decision? Explain why language is so important in advertising campaigns.
The company's focus on sustainability, whimsy, and fun is clearly rooted in its Colorado-based culture and the ethos of its founders and employees. As New Belgium's distribution continues to expand away from that locale, what aspects of the environments they are entering need to be considered and why?
The case mentions how the branding and communication strategy of Boston Brewing Company (makers of Sam Adams) shifted as the company grew. The positioning for Sam Adams changed from a folksy tone to one that looked to position Sam Adams in relation to Budweiser, Miller, and Coors. Does New Belgium face this same risk as it expands globally or will the company be able to maintain its whimsical and personal touch with consumers? Explain.
What communication channels are appropriate? Explain.
Advertising costs for the audio system will be $9,502 per month. The factory building depreciation expense is $6,396 per year. Property duties on the factory building will be $8,784 per year.
Why is "concentrated growth" considered the least risky strategy?
The leaders challenge is to help individuals grow and fulfill their personal potential while advancing the organization's goals'
Can you give some examples of a subculture that you might find in a manufacturing type of organization?
How can the company prevent this type of crisis from happening in the future?
How would you find out if a potential product or service would have demand for it and what would you like or dislike about being a franchisee?
Reflect on the critical life experiences that have shaped one into the leaders we are today.
You have seen several methods for lot sizing in MRP and Why is lot sizing important in MRP? Can too much concern be given lot sizing? Answer in a well-developed paragraph.
Prepare a outline for the project that compares/contrasts the hierarchy within the old organizational structure with the features of the flat hierarchical structure of the modern organization.
In spite of the existence of the present legal protection, right of contract and considerations of public policy, is there a need for a new law against unjust dismissal? Why? Give three examples of unjust dismissal that you may be aware of.
Daily demand for cases of Royal Cola soda at Helen's Food shop has always been 5, 6, or 7 cases. Develop a decision tree and decision table that illustrate the decision alternatives as to whether to stock 5, 6, or 7 Cases.
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