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Explain discuss the interaction among the marketing mix

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Explain Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.

Marketing and the Virtual Marketplace

Computers: Dell and Apple

Research and discuss the marketing promotions used by the two organizations in your chosen category. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations. (You can also use the Library's Full Text database to research articles about these companies' marketing strategies.) Focus your comments on the communication medium and messages, and how they align with the 4 P's.

Discuss the characteristics of consumer behavior.

Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.

Reference no: EM1337286

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