Reference no: EM132396942

Question - Choose two organizations from one category (For ex: Travel area (two of them are from same product market). Make proper critical evaluation. It has to be NZ based only. The companies have international operation which is based in NZ connection, the companies doing well in technology and mention all technologies they are performing and good with customers.

Look basically marketing point of view.

Do not have to choose Maori organization

1. Trying to evaluate how they using digital technology and marketing technology.

2. Compare - Using digital technology, create value for their customers and to improve their performance.

3. Make excellent evidence- literature, journal, books, industry information, reports etc( all critically evaluate

4. Secondary research has to be solid

5. Consulting report:

Boston consulting group

Mackensy

PWc

How to do critical evolution - Describe/ identify and explain

1. Application- Put some theory/ concepts with giving example

2. Integrate- Linking theory, functions of market concepts, industry evidence and frame works.

3. Analyse (IMP) - use examples, linkage, making category, comparision, finding solution and problems, going deeper, syndicated reports, corporate reports, industry reports.

4. Evaluate- How well achieving its target.

5. Design- Recommendations

Evidence and literature- give an excellent exp. Support with literature and good one. Public relations, annual reports, industry reports, statistics, etc.

Literature is already mentioned above.