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1. Businesses are increasingly using "influencers" for advertising on social media. Do you think it is better or worse than traditional advertising and why (explain your answer for full marks)?
2. Do you think you would prefer digital marketing or direct marketing for the following businesses (explain your answer for full marks)? a. A unique restaurant located in the heart of the city b. A specialty tool manufacturer.
What are the characteristics of a learning organization? How can an organization harness intellectual capital to create a learning organization
Discuss how this example relates to assessing an organization's internal environment relative to a competitive analysis.
What actions might you take to avoid or mitigate these risks? Define different type of risks from your textbook that apply to your personal financial situation.
1. Different cultures value personal, face-to-face contact and relationships with a different levels of reverence. What are some cultures around the world where you might want to utilize more one-on-one contact rather than sole use of technology ..
Readymade Markets itself as a magazine catering to GenNest, the group of consumers ages 25 to 35 who are just settling down after college.
1. What are the main advantages of marketing on the web? 2. What are the three particularly crucial online brand-building tools discussed in our textbook?
1) What strategies can sport managers utilize to create effective communication?
Zack has been with your company for 20 years. He has an exceptional knowledge of the engineering aspects of a large project that the company is implementing.
What policies and procedures does Whole Foods enact that allows it to develop successful associate teams? Is John Mackey a transformational leader?
Explain how can companies and international managers go beyond the "sophisticated stereotyping" that a superficial understanding of cultures might produce?
If you were the CEO of a not-for-profit organization, which two fundraising methods would you choose?
CompKENYA has recorded recent sales for three types of computer software: games, educational software, and utility programs.
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