Explain different prices for essentially the same product

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TIDALis "an artist-owned global music streaming and entertainment platform." It has two monthly subscription plans: "Premium" for $9.99 per month and "HiFi" for $19.99 per month. Both plans give "unlimited music across multiple devices," but the HiFi plan streams music in higher audio quality. From TIDAL's perspective, the difference in the cost between each plan seems negligible; it may take a fraction of a second longer to stream the higher-quality song. How do you explain the different prices for essentially the same product, given that the cost to TIDAL of providing each plan is basically the same?

Reference no: EM132421878

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