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Explain differences between segmenting and targeting

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Reference no: EM131145079 , Length: word count: 150

Although no single approach can guarantee success in marketing and advertising, STP marketing should always be considered when consumers in a category have heterogeneous wants and needs.

Think about a product that you have used in the past week and explain the differences between segmenting, targeting, and positioning in the STP approach to marketing for this product.
150 Words

Reference no: EM131145079

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