Reference no: EM133240213

Assignment:

1. Explain the demographic implications of the major ethnicities related to their shopping needs.
2. Explain how psychographics will be used by companies to address major ethnicities and their shopping needs
3. Provide feedback on the buying power of African Americans, Hispanics, and Asian Americans
4. Explain the growth potential for the 3 main ethnicities in the U.S. for the categories below:
   1. apparel
   2. cosmetics and fragrances
   3. and food
5. Explain how the state of the media used to attract the minority population across diverse cultures
6. Explain how the following will impact the buyer/merchandiser role in brick-n-mortar retailers due to changing demographics and psychographics (behavior, lifestyles, attitude, and life stage)
   1. digital marketing
   2. social media What are price points, and why are they established